A BIT ABOUT ME
Hi! I'm Alice, a Freelance Designer & Art Director
I am passionate about elevating brands through smart design and storytelling. For me, design is more than aesthetics–it's about building connections, telling meaningful stories, and creating lasting impact.
With over 20 years of experience supporting organisations in the public, private, and nonprofit sectors with everything from brand identity to art direction and graphic design. I blend strategic insight with captivating visuals and relatable content to make sure every project connects with its audience.
I specialise in visual communication and strategic design. I am dedicated to elevating brands through innovative design and transforming ideas into compelling visual strategic storytelling.
The aim for all of my projects, big or small, is to deliver a concise design solution that communicates an idea in the clearest and most direct way. My work combines strategic thinking with a distinctive visual approach – exploring all possible opportunities a brief can offer in order to achieve a positive emotional response from the client and the intended audience.
The collective
I believe in the power of collaboration. So, when we work together, you're not just getting my design expertise—you’re also tapping into a network of talented, passionate professionals who love what they do and are eager to support your goals.
My Values
At the core of my work are four simple values that guide everything I do. While I let the work speak for itself, it’s the relationships I build with my clients that I’m most proud of. I’m deeply inspired by curiosity, beauty, freedom, and connection—values that not only shape my designs but also the way I collaborate with you.
Curiosity
I stay curious, constantly exploring new ideas and techniques to create fresh, innovative designs that push boundaries.
Beauty
I believe in the power of aesthetics to inspire and communicate—crafting designs that are not only functional but also visually compelling.
Freedom
Creative freedom is at the heart of my process; I trust in flexibility and collaboration to create designs that truly reflect your vision.
Connection